What’s keeping you awake at night? At the final Networx Sydney event of the year, guest speakers Robyn Sefiani, the founder of Sefiani Communications Group and Andrea Jonson, a TV Journalist and Producer who has worked at ABC, BBC and Ninemsn, shared their valuable insights into...
What do Airbnb, Uber, Airtasker, Netflix, McDonald’s and Aldi have in common? They are companies thriving on disruption. And the ever-present threat of rapid and disruptive change in our marketplace explained the full house at our recent Networx workshop on “Digital Disruption.” The session discussed...
The changing digital landscape brings with it challenges, especially when it comes to working with bloggers. More bloggers are starting to charge for posts when working with brands and in this day and age, companies now more than ever need to build strong ties to...
When millennials were still held captive at school, the scuttlebutt had already started on how they were going to ‘change’ company culture. Fast forward a couple of years and we now have an active pool of Millennials in the workforce. And yes, they have changed...
It’s not uncommon for business owners to focus on the operations of their business and neglect a social media presence. However, social media plays an essential role in how customers discover, research and share information. In fact research shows, around 60% of customers who search...
According to a survey conducted by Newspoll, public speaking is up there with things we’re most commonly afraid of including spiders, heights and even death. The fear of public speaking is widespread but it’s also an important skill for marketers and PR professionals. Public speaking isn’t...
Because PR professionals are required to develop accurate, compelling content on behalf of companies, having good writing skills is crucial. Whether you’re working on a blog post, an e-mail, a media release or social media content, writing well is a fundamental part of the job. Here are a few of...
Looking at effective PR techniques through world leaders What do Oprah Winfrey, President Obama and Richard Branson have in common? Bloody good PR skills. While President Obama really changed the way we receive political information by way of embracing both traditional and new media opportunities – did...
It’s been blogger events central in the Double Edge office for the past few months, and with almost 10 blogger events under our belt just in the past two months, we thought we would share our top 10 tips for working with bloggers. Over the past...
Days are getting shorter and nights are getting colder. It’s the season of sniffly noses, pesky coughs, comfort food and ignited heaters. Not surprisingly, the gloomy winter days may weigh negatively on our motivation and productivity at work. Tasks can seem more demanding, creativity can...