Double Edge PR | What We Do
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What We Do


Strategic Planning

We adopt a strategic approach with public relations, ensuring that your communications program is targeted, tailored and results-oriented. Your goals and objectives, are our goals and objectives.


Strategic planning is at the heart of our approach, and prior to commencing with any new client or campaign we work through a detailed brief, develop a PR program that meets your budget, and establish KPIs to evaluate the program as it unfolds.

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Media Relations

Media relations is a key part of what we do, from crafting tailored story angles to drafting engaging media releases and online copy.


We set up and manage a Press Office for each of our clients, to seamlessly coordinate media activities on their behalf. These include developing and managing a comprehensive media and online database, lining up interviews, coordinating media giveaways and reader promotions, collating and submitting editorial features, and managing product trials and reviews. We also offer media training, ensuring spokespeople are on message.

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Social Engagement

From developing and implementing your social media strategy to identifying and working with social influencers, we have the skills to get you social.


From mummy bloggers to beauty vloggers, we know the online influencers who are captivating audiences.


We provide clients with a range of social media support – from strategic planning to implementing content management plans for Facebook and other social platforms. We also provide strategic counsel when negotiating the often unpredictable nature of social media.

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Event Management

Events – big or small – provide people with an authentic connection to your brand. We develop events for our clients that are aimed a wide array of audiences from intimate product launch events for writers and bloggers, to larger scale launch events, red carpet VIP parties, business forums and industry round tables.


Inviting consumers to participate with your brand through a creative event, is a highly effective way to engage with these consumers, and nurture a greater understanding of what you represent.

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Marketing Communications

We work with clients and brands to support a raft of other marketing activities – such as retail promotions, consumer activations, marketing eDMs, trade shows, advertorials and advertising.


We can assist with PR and publicity to promote marketing initiatives, as well as develop creative concepts and implement marketing activities to maximise visibility at critical times in a brand’s marketing cycle.

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Strategic Partnerships

Partnering with a like-minded event, brand or personality can net a big return when it comes to increasing awareness of who you are. Whether it’s a significant sponsorship, aspirational Ambassador partnership or a product placement on an upcoming TV series, we can work with you to successfully ‘join forces’ to create maximum impact.

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