Double Edge PR | Granite Transformations
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Granite Transformations

About This Project

Australia’s largest kitchen and bathroom makeover retail specialist, Granite Transformations assists with cost effective kitchen/bathroom renovations. They have 39 showrooms and centres nationally, and Ita Buttrose is their ambassador. The PR strategy is to promote their expertise and product range.



  • Expert positioning as the “go to” company for kitchen and bathroom makeovers
  • Bi-monthly media releases to 500+ media contacts
  • Product Placement – Regular liaison with 20+ makeover/ lifestyle shows
  • Media relations/Press Office to seek relevant editorial features, expert tips, before and after
  • Strategic partnerships



  • 100+ editorials (makeovers, tips, products)
  • Secure high profile product placement – including
    • Selling Houses Australia (Lifestyle Channel Foxtel) for past 3 years, reaching audience of 600,000 to 4M+ (featured in 30+ episodes over 12 months) Plus Website (106K) and social media
    • The Home Team (Networx TEN) across 4 of the 60 episodes reaching audience of 1.2M plus social media and website content
  • Secure and leverage strategic partnership with Shaynna Blaze (The Block and Selling Houses Australia) achieving 16+ media results including exclusive feature in Home Beautiful