Double Edge PR | Milky Foot Active
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Milky Foot Active

About This Project

Milky Foot Active is the newest in the Milky Foot ‘at home’ treatment range for gorgeous feet.

The PR program aimed to engage and educate fitness and beauty media and bloggers about the science behind Milky Foot Active, how it helps maintain foot health and how it works.



  • Develop an ‘experiential’ event to engage media and bloggers and break down barriers to ‘trial’ the product with a ‘Let’s get active’ Media/Blogger event at Xtend Bar Studio (Sydney)
  • Influencer Seeding (Fitness and wellbeing influencers, Beauty vloggers, Spring Racing Ambassadors)
  • Blogger Seeding (trials/reviews)
  • Content Creation (Media Releases, Expert tips for foot health)



  • 15 media and bloggers confirmed for Milky Foot event and 17 editorials and social media posts generated
  • Engaged 50+ target media and bloggers for trials/reviews
  • 20 high profile women, celebrities and ‘active’ influencers receive product