Double Edge PR | Mister Minit & Sally Obermeder
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Mister Minit & Sally Obermeder

About This Project

Mister Minit has over 250 stores across Australia, NZ and SE Asia and specialises in shoe repairs, key cutting, watches and engraving. Through PR we position their expertise and breadth of services, and are continually identifying new ways to engage the predominantly women audience who visit their stores.

A recent example of this was an Influencer marketing campaign we undertook for six months with TV personality Sally Obermeder. Sally acted as both Brand Ambassador and Influencer, assisting Mister Minit engage with new consumers online and further grow brand awareness, especially among fashion savvy women.


  • Source the right Influencer to partner with and complete negotiations
  • Create buzz around the partnership, and further educate consumers about Mister Minit
  • Research, appoint and brief a video production crew to film content with Sally
  • Develop and manage content creation (Media Release, Social Media Content Plan)
  • Oversee Sally‚Äôs content plan from start to finish



  • Video content: 3 high quality videos filmed with Sally Obermeder
  • Online content: 3 blogs by Sally were created for the Mister Minit website
  • Social content: Mister Minit Instagram takeover by Sally Obermeder
  • Social engagement: 18 social media mentions across Instagram and Facebook on swiish by Sally O
  • Consumer engagement: 5,547 likes and 57 comments across the 18 posts
  • Reached an audience of 59.3K