Double Edge PR | Swisse Kids Launch Event
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Swisse Kids Launch Event

About This Project

In June 2016, Swisse Kids launched its first sugar-free children’s range of vitamins that help keep our growing youngsters healthy and happy. The Swisse Kids sugar-free range includes five products that parents can trust is beneficial to their child’s health.

To launch the new children’s range, we hosted a media and blogger event with our most influential group of writers and authorities in the parenting, health and children’s sectors to educate them on the new range. We also developed a consumer survey of over 1,000 Australian parents aged 25-34 to obtain fresh findings into children’s eating habits and mealtime behaviours to share with media, and utilise in content.