As the traditional media landscape continues to shift with even more emphasis being put towards online and blogging, communications professionals can be left wondering…what we can do to maximise this powerful medium? How can we best engage with bloggers? Our most recent Networx event, Superstar Bloggers,...
One of the most important aspects, if not the most important aspect of working in PR is being able to work effectively with media. This isn’t a skill they teach you when you’re studying at university, it’s something you learn and develop by speaking with...
Think about the best event you have attended. Chances are there was a definite WOW factor. Behind all the glitz and glamour that event planning brings, there is always a ton of work to be done. Event planning success is all in the detail. To make...
A media release is an economical and effective way to communicate information between an organisation and the media – but only if the media release has been written with the media in mind! When deciding on which story to cover, a journalist will assess the story...
For many in PR, marketing, communications or the corporate sector, it is vital to build your network and meet others in your industry. Networking benefits your career and can provide opportunities that you hadn’t thought possible. For many, networking comes easily, whilst for others, it...
There is no denying that consumers can now very easily switch off when it comes to the traditional world of marketing. So for those of us in marketing, we need to evolve our communications to be more engaging. So let us introduce you to the world...
This month’s Networx event, ‘Creating Memorable Experiences’ looked at how to create an unforgettable brand experience, and the reasons why experiential marketing is an effective way to connect with consumers and increasingly, the media. A panel of three, Prue Thomas (Group Marketing Director for Topshop, Topman,...
Our Networx ‘What ‘New’ Media Want’ event (August 21, The Unicorn Hotel) looked at the best ways to secure coverage for your brand with 'new' media, compared to their traditional counterparts. The panel included: Daily Life Editor, Sarah Oakes; Elle Magazine Deputy Editor, Damien Woolnough; NewsLifeMedia...
Our sell out event, ‘Managing a Brand’s Social Media’ did not disappoint on July 15 at The Spice Cellar! Our panel of social media experts provided unique insights into the processes of effectively managing a brand’s social media, transforming it into a community with real...
Our ‘Creating Triggers for Conversation’ Networx event, held on Tuesday 28 of May at The Shelbourne Hotel, had us talking about what gets consumers talking! Our panel included: Naked's Adam Ferrier, BWM's Rob Belgiovane and 1000Heads' Joanne Jacobs. The event was a huge success with our...