Double Edge PR | Media Activity
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Media Activity

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25 Aug Top 10 Media Pitching Tips

A great media pitch will grab attention, offer a brief explanation of a particular issue and entice journalists to tell your story. It is critical that PR practitioners craft a media pitch that is unique, engaging and relevant to the journalist and their audience. Here...

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blog34

20 Jan How to write a Media Release

A media release is an economical and effective way to communicate information between an organisation and the media – but only if the media release has been written with the media in mind! When deciding on which story to cover, a journalist will assess the story...

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blog36

29 Feb IsoWhey’s Special Morning Wellness Retreat

Today we organised a Special Morning Wellness Retreat for Australia's leading weight loss brand, IsoWhey at Sydney's Andrew Boy Charlton. Check out Tanya Poljak's post from her blog, Every Girl's Answer  to see more about this decadent media pamper session on Sydney harbour! http://www.everygirlsanswer.com/2012/02/isowhey-event-at-andrew-boy-charlton.html   ...

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blog37

10 Feb Double Edge meets the star of Million Dollar Decorators!

One of our favourite clients, the Australian International Furniture Fair (AIFF) showcased some wonderfully talented speakers at this year’s International Seminar Series. One of our favourite’s was Hollywood’s most sought after interior designer, Martyn Lawrence-Bullard from the Foxtel series Million Dollar Decorators! Martyn, whose clientele...

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blog38

06 Sep Double Edge PR goes sober this October!

Double Edge PR are ecstatic to be working as the publicists for Ocsober 2011.  Ocsober is a fundraising initiative that encourages Australians to give up alcohol for the month of October and raise funds for Life Education to continue undertaking its health and drug education...

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