It seems that video is taking over the world, with more than 4 billion hours of video viewed each month. In fact, YouTube is now the second most used search engine, right behind Google. Integrating video into your marketing campaign isn’t as simple as making a video...
‘Meet the game changers’ was the topic of our final Networx in 2015, and it provided a chance to review the year and be inspired for the year ahead. The Networx panel featured award winning practitioners and savvy marketers, who delivered key insights into trends (past,...
A great media pitch will grab attention, offer a brief explanation of a particular issue and entice journalists to tell your story. It is critical that PR practitioners craft a media pitch that is unique, engaging and relevant to the journalist and their audience. Here...
It’s been blogger events central in the Double Edge office for the past few months, and with almost 10 blogger events under our belt just in the past two months, we thought we would share our top 10 tips for working with bloggers. Over the past...
Joining Forces, held at the New Hampton Hotel on Tuesday 16 June, featured a panel of brand partnership experts who shared their insights on working successfully with other brands, talent and media to achieve greater cut through. The panel noted that brand partnerships can be an...
Days are getting shorter and nights are getting colder. It’s the season of sniffly noses, pesky coughs, comfort food and ignited heaters. Not surprisingly, the gloomy winter days may weigh negatively on our motivation and productivity at work. Tasks can seem more demanding, creativity can...
Social Media Evolution was the topic of our recent Networx marketing event in Sydney. It featured a panel of industry experts that reflected upon the role of social in the marketing mix and shed some light upon the latest innovations in the forever developing social...
What is a typical day in the life of a PR? As a recent graduate entering the PR realm, I was amazed (and a little overwhelmed) by just how much PRs do. It felt as though my colleagues were creative geniuses, experts in time management,...
Our recent Networx explored what makes Email Marketing one of the most influential digital tools. Email has more users than all social media platforms combined. The Networx panel included Email Marketing and CRM professionals and practitioners across banking, wellness and not for profit. They shared their...
You’ve been studying for three years now and it may not have occurred to you that in a year you will be graduating and heading into the world of professional work. It’s a time that can often be overwhelming for some people, especially when thinking...