King and Belle’s Masterclass to Remember

Double Edge is over the moon to be working with our new client, King Furniture – and we’ve wasted no time getting down to PR business! Our first project was to coordinate a Masterclass: When Flexibility Meets Design with Belle magazine to launch King’s new showroom at the Supa Centa Moore Park.

Over six weeks Double Edge, Belle and King worked together to bring King’s showroom to life for last Thursday’s Masterclass, with more than 160 people attending the two hour event. The presentation delivered some great  insights into design and styling trends and gave King the opportunity to showcase its latest furniture designs and newest showroom.

The Masterclass kicked-off with a presentation by Belle Editor-in-Chief, Neale Whitaker, who revealed the key trends from this year’s Milan Furniture Fair, which is the design world’s most influential and directional fair.

David Hicks and Greg Natale, two interior design heavyweights also shared the industry’s latest design tips for creating beautifully styled interiors.

The night was a big success and the team at Double Edge left inspired to apply these fashionable home styling trends in our own homes!