29 Apr Networx Joining Forces
Double Edge PR have been the happy hosts of Networx Sydney for over five years. Networx delivers educational and inspirational marketing events to people working within the creative fields of marketing, advertising, media and public relations. Approximately every six weeks we organise a panel of leaders in their field to discuss a range of popular topics from creating award winning ideas, social media marketing and how to pitch PR ideas through the media’s toughest gatekeepers.
For attendees, Networx is a fun way to meet other professional people and be inspired by speakers covering a broad range of business related topics.
Last week we held April’s Networx Joining Forces event at The City Hotel. Networx welcomed a panel of experts from Speedo, Tourism Australia, the National Breast Cancer Foundation and Dermalogica, who shared their secrets of successful brand partnerships. Our event looked at the various types of partnerships that have evolved, and how these can both add value to and grow your brand.
Jade Harris, Emma Sturgiss, Libby Hayes and Tiffany Scott – marketing managers who have successfully utilised partnerships to grow their brand
Highlights included:
Tiffany Scott, Marketing Manager, Speedo who discussed Speedo’s ongoing sponsorship of Australian swim teams, and recent appointment of Rachael Finch as brand ambassador.
Tiffany said that it was important to thoroughly research a potential ambassador and their management before signing them on!
Emma Sturgiss, PR Manager, Destination from Tourism Australia, who discussed their recent Oprah House campaign and what Oprah’s visit achieved for our tourism industry.
Emma explained that Oprah says what Oprah wants! Her endorsement of Australia was genuine.
Libby Hayes, who heads Corporate Relations at the National Breast Cancer Foundation (NBCF) who talked about celebrity ambassadors to promote fundraising and awareness of breast cancer.
Libby said being associated with a charity is an easy way for consumers to choose your brand over another and remember to thank your brand partners or you will lose them!
Jade Harris, Marketing Manager for Dermalogica, who enlighten us about FITE, a new philanthropic initiative the brand has developed with microfinance group Kiva.org to empower marginalised women worldwide.
Jade said so far Dermalogica’s FITE initiative has helped 1500 women in developing countries start businesses.
Networx Guests listening intently