The growing trend of personalisation Many of us appreciate a personal touch – from being greeted by name, having our coffee order recited back to us, or receiving a tailored gift or experience. The growing demand for ‘personalisation’ was the focus of an event in Sydney...
What’s keeping you awake at night? At the final Networx Sydney event of the year, guest speakers Robyn Sefiani, the founder of Sefiani Communications Group and Andrea Jonson, a TV Journalist and Producer who has worked at ABC, BBC and Ninemsn, shared their valuable insights into...
What do Airbnb, Uber, Airtasker, Netflix, McDonald’s and Aldi have in common? They are companies thriving on disruption. And the ever-present threat of rapid and disruptive change in our marketplace explained the full house at our recent Networx workshop on “Digital Disruption.” The session discussed...
The changing digital landscape brings with it challenges, especially when it comes to working with bloggers. More bloggers are starting to charge for posts when working with brands and in this day and age, companies now more than ever need to build strong ties to...
When millennials were still held captive at school, the scuttlebutt had already started on how they were going to ‘change’ company culture. Fast forward a couple of years and we now have an active pool of Millennials in the workforce. And yes, they have changed...
It’s not uncommon for business owners to focus on the operations of their business and neglect a social media presence. However, social media plays an essential role in how customers discover, research and share information. In fact research shows, around 60% of customers who search...
According to a survey conducted by Newspoll, public speaking is up there with things we’re most commonly afraid of including spiders, heights and even death. The fear of public speaking is widespread but it’s also an important skill for marketers and PR professionals. Public speaking isn’t...
Because PR professionals are required to develop accurate, compelling content on behalf of companies, having good writing skills is crucial. Whether you’re working on a blog post, an e-mail, a media release or social media content, writing well is a fundamental part of the job. Here are a few of...
There’s a lot to be gained by using social media for a brand or company. Online has proved to be one of the most effective ways to increase exposure and influence consumer behaviour. However, simply telling you to use social media isn’t really helpful. It...
Networx Sydney held its first breakfast event last week, waking up with two of Australia’s most powerful digital influencers – Frank Body’s Co-Founder, Bree Johnson and Harper & Harley’s Blogger, Sara Donaldson. A Conversation with People who ‘Like’ me provided handy tips for marketers, PRs and...