The growing trend of personalisation Many of us appreciate a personal touch – from being greeted by name, having our coffee order recited back to us, or receiving a tailored gift or experience. The growing demand for ‘personalisation’ was the focus of an event in Sydney...
There’s a lot to be gained by using social media for a brand or company. Online has proved to be one of the most effective ways to increase exposure and influence consumer behaviour. However, simply telling you to use social media isn’t really helpful. It...
With 350+ million users in over 200 countries, it’s fair to say that LinkedIn has become a platform for those seeking a new job, wishing to change their current employment or for an employer to find appropriate candidates to fill a vacancy. For many professionals, resumes...
Internships are extremely important for media and communications students to get their foot in the door. They provide you with real-life and relevant professional experience which will prepare you for many years to come. During your internship you will gain exposure to PR duties –...
Public Relations is a constantly evolving industry, and it’s important that we keep ahead of the curve by being aware of the practices shaping the industry today. Below we’ve put together some top PR trends to watch out for in 2016: The evolution of the traditional...