Double Edge PR | Blog
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08 May The PR Lingo

What is a typical day in the life of a PR? As a recent graduate entering the PR realm, I was amazed (and a little overwhelmed) by just how much PRs do. It felt as though my colleagues were creative geniuses, experts in time management,...

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23 Apr Networx: Email Marketing – Why it still works

Our recent Networx explored what makes Email Marketing one of the most influential digital tools. Email has more users than all social media platforms combined. The Networx panel included Email Marketing and CRM professionals and practitioners across banking, wellness and not for profit.  They shared their...

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27 Mar Networx: Superstar Bloggers

As the traditional media landscape continues to shift with even more emphasis being put towards online and blogging, communications professionals can be left wondering…what we can do to maximise this powerful medium? How can we best engage with bloggers? Our most recent Networx event, Superstar Bloggers,...

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03 Mar Working with Media

One of the most important aspects, if not the most important aspect of working in PR is being able to work effectively with media. This isn’t a skill they teach you when you’re studying at university, it’s something you learn and develop by speaking with...

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02 Feb Event Planning

Think about the best event you have attended. Chances are there was a definite WOW factor. Behind all the glitz and glamour that event planning brings, there is always a ton of work to be done. Event planning success is all in the detail. To make...

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