‘Meet the game changers’ was the topic of our final Networx in 2015, and it provided a chance to review the year and be inspired for the year ahead. The Networx panel featured award winning practitioners and savvy marketers, who delivered key insights into trends (past,...
A great media pitch will grab attention, offer a brief explanation of a particular issue and entice journalists to tell your story. It is critical that PR practitioners craft a media pitch that is unique, engaging and relevant to the journalist and their audience. Here...
It’s been blogger events central in the Double Edge office for the past few months, and with almost 10 blogger events under our belt just in the past two months, we thought we would share our top 10 tips for working with bloggers. Over the past...
Joining Forces, held at the New Hampton Hotel on Tuesday 16 June, featured a panel of brand partnership experts who shared their insights on working successfully with other brands, talent and media to achieve greater cut through. The panel noted that brand partnerships can be an...
Days are getting shorter and nights are getting colder. It’s the season of sniffly noses, pesky coughs, comfort food and ignited heaters. Not surprisingly, the gloomy winter days may weigh negatively on our motivation and productivity at work. Tasks can seem more demanding, creativity can...
Social Media Evolution was the topic of our recent Networx marketing event in Sydney. It featured a panel of industry experts that reflected upon the role of social in the marketing mix and shed some light upon the latest innovations in the forever developing social...