A media release is an economical and effective way to communicate information between an organisation and the media – but only if the media release has been written with the media in mind! When deciding on which story to cover, a journalist will assess the story...
For many in PR, marketing, communications or the corporate sector, it is vital to build your network and meet others in your industry. Networking benefits your career and can provide opportunities that you hadn’t thought possible. For many, networking comes easily, whilst for others, it...
There is no denying that consumers can now very easily switch off when it comes to the traditional world of marketing. So for those of us in marketing, we need to evolve our communications to be more engaging. So let us introduce you to the world...
This month’s Networx event, ‘Creating Memorable Experiences’ looked at how to create an unforgettable brand experience, and the reasons why experiential marketing is an effective way to connect with consumers and increasingly, the media. A panel of three, Prue Thomas (Group Marketing Director for Topshop, Topman,...
Our Networx ‘What ‘New’ Media Want’ event (August 21, The Unicorn Hotel) looked at the best ways to secure coverage for your brand with 'new' media, compared to their traditional counterparts. The panel included: Daily Life Editor, Sarah Oakes; Elle Magazine Deputy Editor, Damien Woolnough; NewsLifeMedia...
Our sell out event, ‘Managing a Brand’s Social Media’ did not disappoint on July 15 at The Spice Cellar! Our panel of social media experts provided unique insights into the processes of effectively managing a brand’s social media, transforming it into a community with real...