Double Edge PR | Blog
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20 Jan How to write a Media Release

A media release is an economical and effective way to communicate information between an organisation and the media – but only if the media release has been written with the media in mind! When deciding on which story to cover, a journalist will assess the story...

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14 Jan How to Network

For many in PR, marketing, communications or the corporate sector, it is vital to build your network and meet others in your industry. Networking benefits your career and can provide opportunities that you hadn’t thought possible. For many, networking comes easily, whilst for others, it...

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24 Sep Networx: Creating Memorable Experiences

This month’s Networx event, ‘Creating Memorable Experiences’ looked at how to create an unforgettable brand experience, and the reasons why experiential marketing is an effective way to connect with consumers and increasingly, the media. A panel of three, Prue Thomas (Group Marketing Director for Topshop, Topman,...

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23 Aug Networx: What ‘New’ Media Want

Our Networx ‘What ‘New’ Media Want’ event (August 21, The Unicorn Hotel) looked at the best ways to secure coverage for your brand with 'new' media, compared to their traditional counterparts. The panel included: Daily Life Editor, Sarah Oakes; Elle Magazine Deputy Editor, Damien Woolnough; NewsLifeMedia...

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17 Jul Networx: Managing a Brand’s Social Media

Our sell out event, ‘Managing a Brand’s Social Media’ did not disappoint on July 15 at The Spice Cellar! Our panel of social media experts provided unique insights into the processes of effectively managing a brand’s social media, transforming it into a community with real...

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