What is a typical day in the life of a PR? As a recent graduate entering the PR realm, I was amazed (and a little overwhelmed) by just how much PRs do. It felt as though my colleagues were creative geniuses, experts in time management,...
You’ve been studying for three years now and it may not have occurred to you that in a year you will be graduating and heading into the world of professional work. It’s a time that can often be overwhelming for some people, especially when thinking...
One of the most important aspects, if not the most important aspect of working in PR is being able to work effectively with media. This isn’t a skill they teach you when you’re studying at university, it’s something you learn and develop by speaking with...
It’s that time of year again! Disney Live! is back and this year Mickey and his friends are taking audiences on a talent search adventure with Mickey’s Rockin’ Road Show. At Double Edge we are huge fans of the show and have been the national...
It’s been a busy week at Double Edge PR! On Thursday, Double Edge hosted a Shoe Styling Morning Tea on behalf of Mister Minit. Our VIP media guests were treated to Mister Minit’s top tips for looking after your shoes and a shoe styling session...
On Tuesday, Double Edge assisted in officially launching the 2012 Ocsober campaign at Martin Place, Sydney. To kick off this year’s initiative, the Double Edge team, Life Education and healthy drinks brand Emma & Tom’s held a lunchtime event with appearances by Ocsober ambassadors Richard...
Mickey Mouse touched down in Sydney yesterday for Disney Live! Mickey’s Music Festival which is playing from January 12 – 15 at the Sydney Entertainment Centre. To celebrate Mickey’s arrival, Double Edge PR organised a very special visit to The Sydney Children’s Hospital, Randwick. We felt...
My name is Juno Te’o and I am a Year 10 student currently attending a school in North Sydney. From the 14th to the 16th November, I worked at Double Edge PR as part of my school Work Experience program. The aim of the Work...
Double Edge is over the moon to be working with our new client, King Furniture - and we’ve wasted no time getting down to PR business! Our first project was to coordinate a Masterclass: When Flexibility Meets Design with Belle magazine to launch King’s new...
The Double Edge PR team are huge fans of all things Disney! We have been the publicists forDisney On Ice since 2006 and have also worked on the latest Disney Live! stage show. Over the summer holidays, Australia again welcomed Mickey and Minnie Mouse for the...